180 Secondi Roma: Mamma Roma Addio

CLIENT

Goethe Institute

GENRE

Web Series Commercial

BRIEF

This video explores the concept of “fashion” in Rome, and more broadly the spirit of the City Capital in just three minutes. This video is part of the “180 secondi” web series, created and promoted by Goethe Institute.

STRATEGY

In order to narrate what fashion is in Rome, we worked on the many contrasts that the city offers. We transferred the mundane concept of “fashion” to the sacred premises of religion. The city is home to several Catholic tailors who create clothes for nuns and priests. Their shops display the different styles and fabrics. This video combines narrative elements with association of images.

- Web Distribution

SERVICES PROVIDED

+ Creativity
+ Production
+ Post-Production

SYNOPSIS

A young Catholic nun is taking a look at the clothes of expensive boutiques as well as of religious shops. She is carrying a trolley with her. Where is she heading to?

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