Comedy – ITA, 2018 – 94'
Directed by: Lorenzo Giovenga
Written by: Lorenzo Giovenga and Valentina Signorelli
Producers: Jacopo Sartori, Lorenzo Lazzarini, Lorenzo Giovenga, Valentina Signorelli, Chiara Serangeli, Fabrizio Giovenga, Andrea Trenta
Production company: Daitona srl
Cast: Lorenzo Lazzarini, Luca Di Giovanni, Ornella Muti, Noemi Guglietta, Chiara Serangeli, Roberto Fazioli, Pietro De Silva, Lina Bernardi, Alessandro Grilli, Lorenzo Bartoli, Pierpaolo Benigni, Riccardo Festa, Mena Antonelli, Stefano Natale, Elia Morra


Twenty-four hours in the life of Loris Daitona. He is a former best-selling author, who had published his only novel when he was only sixteen: the teens best-seller Ti Lovvo - I Luvve You. Ten years later, where the hell is Loris Daitona? This hilarious day begins inside an unknown pink bedroom where Daitona wakes up without remembering anything from the previous night. Then, he finds a blood stain on his helmet and a text on his phone reminding him to deliver a certain “Red Sparrow” to the usual place and nothing else. From now on, Daitona is stuck in a surreal chain of events including cases of mistaken identity, serial misunderstandings and ambiguous meetings with erotic she-poets, psycho thugs, fanatic actors and greedy publishers. Set in a look-alike Los Angeles Italian city capital which is inhabited by grotesque characters and endemic caricatures, Daitona must necessarily solve a series of apparently unexplainable questions:

What the hell happened the night before?

What is the Red Sparrow?

What do everyone want from him?


BEST CINEMATOGRAPHY - Festival Internazionale “Inventa un Film” - Lenola, ITA, August 2018
OFFICIAL SELECTION - Palma de Mallorca International Films Infest Festival - Palma de Mallorca, ESP, September 2018
OFFICIAL SELECTION - Mallorca International Film and Media Festival - Palma de Mallorca, ESP, June 2018




Daitona’s extended universe exists beyond the big screen. During the pre-production phase, we did three things to transplant the character of Loris Daitona to the real world: first, we wrote and published his teens novel Ti Lovvo - I Luvve You; then we opened and managed his YouTube channel and social media profiles and finally, we made him attend a number of events and conferences, including the launch of his own book in Sicily. The aim of this experiment was to test the boundaries between fiction and reality and get to know our audience more. The more the weeks were passing, the more the audience was reacting positively to this strategy, even if we did not reveal what’s beyond this multimedia experience. This allowed us to shape the marketing campaign and plan the film’s official launch.

The teens novel Ti Lovvo - I Luvve You exists: TI

Discover the unconventional communication campaign:


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