CLIENT
Europlanet Casa
Type
Branded Web-Series
BRIEF
The aim of this project is to produce a set of monthly contents for Europlanet Casa’s Facebook page, show how the in-store everyday life looks like. We opted for a fun and witty language that could reflect the brand philosophy and lifestyle: “made-in-Italy quality and convenience”
STRATEGY
We worked on three key concepts: the stores “reality”, their “Italianness” and how the brand engages with their clients. This is why the first things we developed were Europlanet’s mood, colours and tones. Our main inspiration came from both viral videos and successful TV shows such as “Modern Family” and “Hardcore Pawn”. You can watch each video alone or in sequence, thanks to their strong horizontal structure and interrelation. In addition, the specials “Night at Europlanet’s” and “Types of Clients” help to expand Europlanet’s universe. Finally, both the CEO and some of the real shop assistants are featured in this series.
Platforms: FacebookResults after the first 12 videos
+2.483 new followersover 488.000 video views - an increase of 1286% compared to the previous 132 days
a total of 177.757 streaming minutes - an increase of 2440% compared to the previous 132 days
186 new comments
283 shares
SERVICES
+ Creativity+ Production
+ Post-Production
Key words: #brandedwebseries #commercial #corporatevideo
