Future is in your hands!

CLIENT

Earth Day

GENRE

Web Commercial

BRIEF

The aim of this video is to create awareness about plastic pollution in order to protect future generations. The style employed is original, engaging and contemporary and shows how each of us has an impact on our planet.

Online distribution

STRATEGY

This video has been produced for 2018 Earth Day. According to current studies, in 2050 in our oceans, there will be more plastic than fish. This is why we decided to use a visual metaphor to create awareness about this dramatic trend. The video shows a young kid playing in a bathtub with some fish-shaped plastic toys before being suddenly surrounded by a ton of garbage as if he were swimming in our polluted oceans. This kid represents future generations and this is why it is so important to understand that the world is in our hands, literally.

SERVICES

+ Creativity
+ Production
+ Post-Production
string(14) "Centro Privacy"

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