Inside – Fuorisalone 2018

CLIENT

Swiss Krono

TYPE

Event

AGENCY

Communication Juice

BRIEF

The aim of this video is to document the installation of Swiss Krono’s mountain-shaped prop “Inside” at the 2018 Fuorisalone exhibition whilst at the same time promoting the client’s core value: “Swiss Krono can move mountains”. Following, the video shows the best moments of the week that we caught on camera.

STRATEGY

We combined the silence and sacrality of the mountain together with the sound of the city traffic in order to show the core idea behind the client’s installation. The first video is dedicated to the actual installation process, from dusk to dawn. The second video shows the magic and suspended world inside of the mountain. The last video shows the everyday-life around the installation.
Platforms: web broadcasting

SERVICES