The aim of this video is to encourage victims of domestic violence to speak out and to be the leader of their own life.
We started from provoking a shock value. Inspired by popular makeup tutorials, our video teaches how to cover marks and bruises with makeup. The voiceover is put in contrast with the shocking footage in order to show how unjust is to cover the signs of domestic violence. This is why, in the end, our protagonist decides to break this tough cultural habit and make a change: today, she will go no-makeup!