CLIENT
Rosato Jewelry in collaboration with ActionAid Italia
TYPE
Social Justice Campaign against gender-based violence
BRIEF
The aim of this video is to challenge the stigma around the victims of domestic abuse and break the silence.
STRATEGY
We developed a shockvertising video. Inspired by popular makeup tutorials, our campaign teaches victims of domestic violence how to cover marks and bruises with makeup. The voice-over contrasts with the shocking footage to show how unjust is to cover the signs of domestic violence and remain silent. This is why, in the end, our protagonist decides to break this tough cultural habit and make a change: today, she will go no-makeup and report the violence!
SERVICES
+ Creativity+ Production
+ Post-Production
Key words: #internationalwomensday #8marzo #femminicidio
