Oggi, niente trucco!

CLIENT

Rosato Jewelry

GENRE

Web Commercial

AGENCY

Userfarm

BRIEF

The aim of this video is to encourage victims of domestic violence to speak out and to be the leader of their own life.

Online distribution

STRATEGY

We started from provoking a shock value. Inspired by popular makeup tutorials, our video teaches how to cover marks and bruises with makeup. The voiceover is put in contrast with the shocking footage in order to show how unjust is to cover the signs of domestic violence. This is why, in the end, our protagonist decides to break this tough cultural habit and make a change: today, she will go no-makeup!

SERVICES

+ Creativity
+ Production
+ Post-Production
string(14) "Centro Privacy"

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