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CLIENT

Rosato Jewelry in collaboration with ActionAid Italia

TYPE

Social Justice Campaign against gender-based violence

BRIEF

The aim of this video is to challenge the stigma around the victims of domestic abuse and break the silence.

STRATEGY

We developed a shockvertising video. Inspired by popular makeup tutorials, our campaign teaches victims of domestic violence how to cover marks and bruises with makeup. The voice-over contrasts with the shocking footage to show how unjust is to cover the signs of domestic violence and remain silent. This is why, in the end, our protagonist decides to break this tough cultural habit and make a change: today, she will go no-makeup and report the violence!

SERVICES

+ Creativity
+ Production
+ Post-Production

Key words: #internationalwomensday #8marzo #femminicidio
string(14) "Centro Privacy"

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