CLIENT
Rosato Jewelry
GENRE
Web Commercial
AGENCY
Userfarm
BRIEF
The aim of this video is to encourage victims of domestic violence to speak out and to be the leader of their own life.
Online distribution
STRATEGY
We started from provoking a shock value. Inspired by popular makeup tutorials, our video teaches how to cover marks and bruises with makeup. The voiceover is put in contrast with the shocking footage in order to show how unjust is to cover the signs of domestic violence. This is why, in the end, our protagonist decides to break this tough cultural habit and make a change: today, she will go no-makeup!
SERVICES
+ Creativity+ Production
+ Post-Production
