Video Format for Social Media destination
We wanted to create a video sample using the new 9:16 vertical format for smartphones. This format suits brands and corporates wanting to promote their products using video series advertising.
- Web Distribution
How can we turn the limits of the 9:16 format into a resource? In fact, the choice of a specific format influences the narrative and the style of a story. We started from aesthetics by associating images of elements and shapes which are essentially vertical. And many of them are actually captured by our smartphones on a daily basis. This is not not a simple film: this is our very manifesto for “vertical videos”.