Vertical Beauty




Video Format for Social Media destination


We wanted to create a video sample using the new 9:16 vertical format for smartphones. This format suits brands and corporates wanting to promote their products using video series advertising.

- Web Distribution


How can we turn the limits of the 9:16 format into a resource? In fact, the choice of a specific format influences the narrative and the style of a story. We started from aesthetics by associating images of elements and shapes which are essentially vertical. And many of them are actually captured by our smartphones on a daily basis. This is not not a simple film: this is our very manifesto for “vertical videos”.


+ Creativity
+ Production
+ Post-Production

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